Fairfax, VA (April 15, 2021) — ENODO Global measured public sentiment across the U.S. to reveal how the COVID-19 pandemic shaped public perception of Big Pharma.
The COVID-19 pandemic has increased the general public’s dependence on and disdain for Big Pharma—an industry already plagued by distrust. Entrenched public sentiment—the result of contempt for record profits, malpractice lawsuits, and historic payouts to Big Pharma executives have been replaced by secrecy associated with vaccine trials, poor distribution efforts, and the vaccines overall effectiveness. Moreover, deaths from blood clots associated with Johnson & Johnson’s vaccine have fueled negative public opinion and reinforced existing beliefs despite the initial success of the COVID-19 vaccine.
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ENODO Global is a Social Risk advisory firm that combines advanced data analytics, social media exploitation, and a population-centric methodology to deliver real-time awareness and predictive analysis that enables clients to manage their risk exposure, increase profitability, and safeguard their brand.
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