Fairfax, VA (August 5, 2020) — ENODO Global’s Mr. Robert Ludke will moderate a panel of industry experts to discuss “Data-Driven Approaches to ESG” at the virtual Sustainatopia conference.
Scheduled for 12:15 pm today, Ludke’s panel will cover topics that include:
- The connection between ESG performance, ESG disclosure and the overall performance of an organization – either positive or negative impacts on its brand, reputation, and bottom line.
- The growing importance of S in the ESG framework and how CEO’s willing to effectively communicate on S issues during the pandemic have improved their reputation and the reputation of their company in a time of turbulence.
- Why investors need more accurate data so they can better engage with companies to improve their ESG performance.
- Advice for leaders about communicating to the public on ESG in a very complex environment.
Bob’s insights are informed by extensive research ENODOD Global conducted into the relationship between company commitments on ESG issues and their impact on the reputation of the organization and its social risk. By studying millions of conversations taking place around the world on social media platforms, news stories, and blog posts, ENODO Global has found that a disconnect between lofty ESG commitments and business practices pose a significant risk to the brand and reputation of the organization.
More recently, ENODO Global partnered with Group SJR to examine how CEOs communicated during the Covid-19 pandemic. The research found that CEOs willing to discuss the S issues of ESG in a humble, authentic, and purposeful manner have strengthened their own reputations and the reputations of their company in a time when so many others have faced a multitude of reputational challenges.
About ENODO Global
ENODO Global is a Social Risk advisory firm that combines advanced data analytics, social media exploitation, and a population-centric methodology to deliver real-time awareness and predictive analysis that enables clients to manage their risk exposure, increase profitability, and safeguard their brand.
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