ENODO Global | Blog
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Blog

 

The contents of this blog highlight geopolitical, ethno-religious, and socio-cultural issues from around the world. Contributions are made by ENODO Global, Inc. and its strategic partners.

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” – John Wanamaker, marketing pioneer and founder of Macy’s Whether marketing is an art or a science has been debated for decades. The truth is, successful marketing campaigns combine both. However, in today’s environment, where consumers are more informed and social views are increasingly diverse, advertisers have lost their way. The science behind marketing decisions has been forgotten, just when advertisers need it most.  “In the world of advertising, facts...

From Oakland to Baltimore, Violent crime and homicide rates continue to plague some of the largest cities across the United States. Failures by law enforcement and government leaders to address citizen security have prolonged community suffering, reinforced harmful stereotypes of both police and citizens, and fueled social movements and online protests like #BlackLivesMatter and #HandsUpDontShoot. Years of endemic poverty and ineffective policing programs have shaped the identities and behaviors of residents who no longer trust the police or public officials. Some reports suggest a general decrease...

Over 400 young people have been shot in over 200 school shootings since the 2015 tragedy at Sandy Hook. Since the start of this year alone, there have been 23 school shootings – nearly one a week – in diverse communities across the country, from Noblesville, Indiana to Santa Fe, Texas to Parkland, Florida. Rates of student suicide and self-harm are climbing across the country as well. According to the CDC, nearly one third of students report persistent feelings of sadness or hopelessness, and almost 20%...

Tesla and SpaceX CEO Elon Musk recently made headlines after giving his employees a unique piece of advice to improve productivity: “Walk out of a meeting or drop off a call as soon as it becomes obvious you aren’t adding value. It is not rude to leave, it is rude to make someone stay and waste their time.” Musk’s comments raised eyebrows – but the billionaire has a point. Modern corporate culture is beset with inefficiency, often with damaging consequences. Poor company culture presents itself in...

Without realizing it, people constantly provide companies insights into their beliefs, behaviors, and identities through their online activities. Digital footprints are built with billions of online clicks. They reveal aspects of our personal lives, which are collected, packaged, and sold to companies that want to better understand their markets, influence their consumers, and increase their profits. Political organizations are no different. The pressure for election victory requires campaigns to explore every competitive advantage. Campaign teams are just starting to realize the power of data, but have...

Over the past six months, media outlets have been flooded by allegations of sexual misconduct. Men in nearly every sector, from government to entertainment, banking to journalism, and sports to charity, have been accused of harassment or abuse. In many ways, we are in the midst of a cultural revolution, as it becomes increasingly clear that this behavior, which has plagued workplaces for decades, will no longer be tolerated. Immediately after the Harvey Weinstein scandal broke, thousands of women across the country stepped forward and spoke...

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