ENODO Global’s unique population-centric methodology provides campaigns a deeper understanding of voter sentiment and creates targeted narratives to influence voting outcomes. We deliver a competitive advantage to political organizations seeking to mobilize specific target groups and influence election outcomes.
“The way things have always been done won’t be the way the things are done in this upcoming election cycle.”
Candidates need to adjust their communications strategies to changing demographics, the immediacy of social media and its effects on public opinion. ENODO’s population-centric methodology goes far beyond traditional polling, focus groups, and gathering statistics about age, gender, or socio-economic status to understand the target audience. ENODO’s methodology uncovers the identities that exist within segments of a population to shape public opinion through targeted communications strategies.
“Political campaigns are not designed to talk to the most people, they are designed to mobilize the most votes.”
The core principle in understanding the demographic is understanding their shared identity and narrative. It is identity, ultimately, that will trigger behavior—how to vote. Therefore, an effective campaign must trigger the identities of its audience. By understanding the principal identity within a specific demographic, campaigns can direct paid media (television, online, radio), digital marketing and grassroots/field activities more effectively.
“Effective narratives saturate a target audience and resonate with the greatest segments of a specific demographic.”
ENODO examines a target group’s identity layers across various political, ethnic, and socioeconomic dynamics to identify key narratives. We identify the shared identities of a specific demographic, then trigger it with narrative through a story that the audience can identify with. Narratives show (not tell) how voting in a certain way would be consistent with their identities and demonstrate the results so they can see the future unfolding along the story-line. This approach creates more effective communications strategies that ultimately shape voter perceptions.
“Winning campaigns requires a clear understanding of the target demographic and construction of a persuasive message.”